Marketing, Content & Lead Capture

Lessons

Lessons

1. 1.

   Marketing Module Overview

   Every marketing screen and how they connect to the CRM.

   4 min
2. 2.

   Social and Content: Composing and Publishing

   Composer, channels, approvals and publishing.

   3 min
3. 3.

   The Content Calendar

   Seeing the same posts by date instead of in a list, rescheduling by dragging, filtering to one channel, and reading the gaps.

   3 min
4. 4.

   Social Analytics: What Is Actually Working

   Metrics, comparisons, and exporting reports.

   4 min
5. 5.

   Competitor Watch

   Tracking competitors and reading the digest.

   4 min
6. 6.

   Social Inbox: One Queue for Every Channel

   Unified inbox, assignment, and replying.

   3 min
7. 7.

   Content Sources and the Media Library

   Feeding ideas in and organising assets.

   3 min
8. 8.

   Drip Email Marketing Campaigns

   Building a drip, audience, timing and measurement.

   4 min
9. 9.

   Message Templates

   Reusable email and message templates with merge fields.

   4 min
10. 10.

    From Form Submission to Closed Deal

    An end-to-end walkthrough of a real inbound lead.

    4 min