The lead worth calling first, without anyone guessing

Deals move through pipeline stages you name yourself, each one linked to the company and contact it belongs to. Every lead gets an automatic 0-100 score the moment it arrives, so your team calls the hottest ones first instead of guessing.

Included on every plan, free included

Why this exists

  • A lead sits in an inbox until somebody remembers to call it, and by then somebody else already did.
  • A deal lives in a spreadsheet that only one person keeps current, and stops the day they leave.
  • Nobody can say which of forty open leads is actually worth calling first.

What it does

Track deals through stages you name

The pipeline starts as Lead, Qualified, Proposal, Negotiation, then Won or Lost, and Stages (owner or admin) lets you rename, add and reorder them. Renaming a stage carries its deals along, and each one carries a "Counts as" switch - Won, Lost or neither - so reports and the won-deal-becomes-a-client rule know what it meant.

Score every lead the moment it arrives

A 0-100 score is computed automatically from contactability (email, phone), source and deal value, and shown as Hot, Warm or Cold. Sort the Leads list by score and call the hottest ones first instead of guessing.

Keep one person as one lead

When the same email submits one of your forms twice, the second enquiry is added to the open lead instead of creating a duplicate. Who gets a new lead is a rule on the form itself: whoever created it, round robin, or one named person.

Log activity on every record

Notes, calls, emails and meetings sit on a live timeline against the deal, contact or company they belong to, so the history is one click away instead of scattered across inboxes.

Turn a won deal into a project

Create a project directly from the pipeline view once a deal is won, already linked to the company it came from.

Write your own statuses and fields

Contact status starts as Lead, Active, Customer and a few more, and the gear beside the field lets an owner or admin rename, recolour, reorder or add to it. Custom fields on deals, contacts and companies are defined once and appear on every record of that type.

What it does not do

The part you would otherwise find out in week three. If one of these is central to how you work, raise it before you buy rather than after.

  • A deal’s value is a single number with no currency field of its own - the form labels it USD, so pricing in another currency is a convention you keep yourself, not a setting.
  • Duplicate protection only catches the same email submitting a form twice. A lead or contact you type in by hand is never checked against what already exists.
  • A lead’s score cannot be typed in or overridden by hand; it recalculates automatically whenever the email, phone, source or value on that record changes.
  • CRM does not send bulk email or text on its own. Reaching a list of leads or contacts at once is a job for Automations or a drip sequence, not something inside the pipeline itself.

Questions, answered

How is a lead score calculated?+

Automatically, from whether you have an email and phone, where the lead came from (referral and form leads rank higher) and the deal value attached to it. It updates itself whenever those fields change; there is no manual override.

What happens when I mark a deal as won?+

You can create its project straight from the pipeline view, already linked to the company. A stage’s "Counts as" setting decides whether closing it counts as won or lost, whatever you have actually named the stage.

Does CRM stop duplicate leads?+

Only for the case that causes most of them: the same email submitting one of your forms twice adds to the existing open lead instead of creating a new one. A lead or contact you add by hand is not checked against what is already there.

Can I change a contact’s status options?+

Yes. The list starts as Lead, Active, Customer and a few more, and the gear beside the field lets an owner or admin rename, recolour, reorder or add to it. The board groups by whatever list you end up with.

The full product documentation for this module is at /docs/crm.

Try it on your own data

Free for up to 5 seats, no card required. Every module is in the same workspace, so nothing needs connecting to anything.