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Email campaigns that only reach people you are allowed to email

Keep one list of everyone you can email and whether they agreed, build segments that update themselves, and design, test and send campaigns from your own domain. Every email carries one-click unsubscribe, and every result sits beside the leads it produced.

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Why this exists

  • A newsletter tool that lives apart from the CRM means exporting lists by hand, and the list is out of date the day after.
  • Gmail, Yahoo and Outlook now reject bulk email from senders who mail people who never asked or make unsubscribing hard, and a small business usually finds out when its invoices start landing in spam as well.
  • Open rates look healthier than they are, because some email apps open every message automatically, so decisions get made on numbers that are not real.

What it does

What it does

  1. 01Know who you may email, and prove it

    Every contact carries a permission status, and subscribing someone records why: they agreed (with a note of how and when), or they are existing customers you may email where the law allows it. Every change is kept in a permission history, and only subscribed people are ever sent a campaign.

  2. 02Segments that keep themselves up to date

    Describe who belongs by tags, country, engagement, what they opened or clicked, CRM lead score or whether they are a customer, and watch the count change as you edit the rules.

  3. 03Design by dragging blocks

    Headings, text, buttons, images, columns, social links and a footer, styled with your brand and previewed on a phone and in dark mode. Start from a template, a blank page, an earlier email, or a short brief that AI turns into a first draft.

  4. 04Check it before it goes

    A review list catches a missing postal address or unsubscribe link, images without descriptions, broken links and emails long enough for Gmail to cut short, with a link to each fix. Send yourself a test, then send now or schedule it.

  5. 05Test two subject lines

    Send two subjects to a test group, let the better one win by opens or clicks after the hours you choose, and the winner goes to everyone else automatically.

  6. 06Follow up on a schedule with drip sequences

    A sequence is an ordered set of email and SMS steps that go out to a lead after they are enrolled, by hand or by an automation, each step waiting the time you set. A merge field nothing can fill holds the message rather than sending it half-written.

  7. 07Reuse the messages that work

    Message Templates ships 24 built-in email and SMS templates across sales, follow-up, billing, onboarding, support and reviews. Copy one into an email, a sequence or an automation and its merge fields keep working.

  8. 08Numbers you can act on

    Opens from automatic mail apps and security scanners are counted apart and shown, clicks are reported per link, and new leads that came from the email are counted from its tracking tag.

The honest part

What it does not do

The part you would otherwise find out in week three. If one of these is central to how you work, raise it before you buy rather than after.

Questions

Questions, answered

Why connect my own sending service?

So campaigns come from your own domain and your sending reputation belongs to you alone. On a shared sender, one careless business can put everyone in spam. Resend takes a few minutes to set up, and any service that offers SMTP works too.

Can people unsubscribe from just some emails?

Yes. Create topics such as Newsletter, Offers and Events; the unsubscribe link opens a page with your logo where people can leave one topic instead of everything. The one-click unsubscribe Gmail and Yahoo require is built into every email.

Can I bring my list from another tool?

Yes. Export a CSV from the old tool and import it on the Contacts page. You map the columns, and you say how the people on the list agreed to hear from you; that question cannot be skipped.

Are my contacts the same as my CRM?

They are linked, not the same. Add from CRM brings everyone with an email address in as Not subscribed, linked to their record, because a customer is not automatically somebody who agreed to marketing email.

The full product documentation for this module is at /docs/marketing-emails.

Try it on your own data

Every module is in the same workspace, so nothing needs connecting to anything.

Free for up to 5 users. Pro free for 30 days. No card.